The technology subsidiary of West Des Moines-based Homesteaders Life Co., eFuneral Solutions LLC, announced it has developed a new online sales tool designed to facilitate remote sales by preneed counselors. It’s also offering the application, called eFuneral Agent, to all providers cost-free for the remainder of this year, regardless of whether they are currently using eFuneral. The new platform builds on the eFuneral online sales engine the company launched in March 2019. “We started with the unserved, self-service customer, but consumers need multiple avenues to connect with their funeral provider,” said Luke Frieberg, president of eFuneral Solutions.The company accelerated development of the tool when it saw the impact that social distancing and government shutdowns were having on preneed counselors’ ability to help families and earn a living, Frieberg said. For more information, visit